Hey everyone!

I am thrilled to share my two-part deep dive UX case study that I wrote about how I helped my friend Amalia attract more customers and improve her brand experience with a better marketing strategy, including a brand new website.

Amalia had a big marketing challenge: the lack of clarity about her business' value proposition and website made her struggle to sell her services and promote her brand. She was losing sales and was about to go out of business.

Since this is a typical scenario you might face when designing an app, system, or website for your client or when working with stakeholders, I will share my best actionable tips about how I solved this problem.

Whether you are just starting as a UX designer, looking for your next role or aiming to maximize your current role by refining your skills, I hope my ideas will help you become a better designer.

Part 1: Starting the project on the right track

In Part 1 of the deep dive, I walk you through the initial stages of the project, applying the SOSTAC® methodology and principles from my book, "Don't Start With Visuals". You'll learn how to diagnose challenges effectively, set clear project goals, and identify your target audience (🔥 essential steps to avoid failure and to be treated as an amateur)

Part 2: Building and Refining the Solution

In part 2, I will share the actions I took to clarify Amalia's brand, structure the content of her new website, and create a compelling visual identity. These insights will inspire you to create distinctive digital products that set you apart from other designers.

Why This Matters to You

Understanding and applying these concepts can transform your career as a UX designer. I encourage you to read both parts carefully and consider how you could apply these strategies to your work.

Links to the full UX deep-dive

▶️ PART 1: My strategy for redesigning Amalia's site and elevating her brand: Starting the project on the right track

▶️ PART 2: My strategy for redesigning Amalia's site and elevating her brand: Building and Refining the Solution

I hope these strategies will add significant value to your growth as a designer!

Have an amazing day!

Jerome

P.S.: If you haven't read my book "Don't Start With Visual" (preface written by Andy Clarke), here is the link where you can purchase it.

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